Demand for events is highly elastic, driven primarily by a) awareness, b) relevancy, c) affordability and d) convenience. We have built a disruptive tech platform which allows us to efficiently generate more registrants, sponsors, & speakers than any other company in the business events space globally.
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NameDiscoverer. Our Big Data tech has allowed us to build the 2nd largest business contact database in the world (behind only LinkedIn which does not allow mass marketing to its database). Our database is currently 429 Million executives and key employees (160 Million of these in the US).
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HyperTargeter. We are able to precisely target more of the right registrants, sponsors and speakers. Our industry targeting is far more accurate than SIC or NAICS, plus hypertargeting abilities such as Functions, Location Radius, Size, Work history, Schools/Certs, Skills/Interests, & Behavioral responses.
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eDNA Appender. The right email for invites is key. In our 429 million business contact database above, 319 Million have emails (119 Million in the US) determined in a CAN-SPAM and GDPR-compliant manner (2nd only to LinkedIn which does not allow mass marketing across its' database).
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Smart Opt-Inviter. High Opt-Ins drive engagement and revenue. Our email sending and trickle response systems have higher Delivery and Opt-In conversion rates than any other system. It is the world's first truly "linkless" email marketing combined with Artificial Intelligence Response (AIR).
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SmartCRM. Rapid, optimal responses and follow-ups are vital to maximize registrations, sponsors and speakers. We built a highly advanced CRM optimized for driving successful events including the first linkless tracking of inquiries. The trickle-marketing is Event Date Centric (EVD) for max revenue.
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ExhibitorFinder. Identifying all possible sponsors is critical to maximizing revenue. Manual research misses many, this automates the research (i.e. continuous scans of competitor events, paid listings in buyer directories, who is running online ads, industry pubs/sites, etc) to find more sponsors.
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CommunityBuilder. Transforming Registrants (and Prospects) into Member/Subcriber Communities is the key to recurring revenue. Enables unlimited communities by event or niche, features include registration, event playback, CEU/PE completion certificates, eBooks, articles, forums and more.
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SmartRegistrar. More potential event revenue is lost at the point of registration than any other step. Our system captures identities before registration and is full of features such as self-service changes, auto-invoicing, auto-dunning of past dues, event self-checkin with insta-badge printing, and more.
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GoPresent. Post Covid, webinars are now critical. GoPresent solves the usual problems associated with Zoom/Webex/On24/etc (high costs when scaled to thousands of live viewers, technical issues, and ease for speakers/panelists). A bulletproof system with zero downloads and almost no variable costs.
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Much More. Large library of unique IP focused on increasing revenue and lowering costs, smartly applied to the events space.
Since our disruptive tech platform leveraging Big Data allows us to consistently generate more revenue at a lower cost than any other competitor, we have partnered with a private equity firm and are seeking to acquire/roll-up companies in North/South America and Asia (will consider EU/UK companies on a selected basis) with existing business events, conferences, expos, symposiums, forums, webinars, memberships or products targeted at business audiences. We can quickly test the "lift effect" at no charge to the potential seller or roll-up partner, review their financials, then make a better offer than others since we can reliably increase both your revenue and margins without hollowing out your organization. We welcome leaders who wish to stay involved and have an equity formula that allows you to extract far more value from your company as part of our team focused on building scale and margins.
We Are Open to Partnerships/Licensing. Where too large to acquire or timing issues, we are also open to promoting your events to net new contacts not in your CRM that you would never have reached on a revenue split basis, or licensing our database and tech platform to boost your revenues and margins.
We Can Acquire Specific Conferences/Expos. Where you have maximized a particular event or distress situations where you are considering cancelling or abandoning a conference or expo we are open to discussions on buying it out or a partnership since we can usually return it to profitability.
New Conference Launches. If you wish to launch a new conference or expo and are unsure that you have the marketing punch to make it profitable in the first year, we are very open to a partnership or revenue split to ensure it is a success.
Portfolio Examples
To prove out our disruptive tech platform we launched an Events unit called Executive Summits (
www.ExecutiveSummits.com) which currently holds (140) conferences yearly in 22 tracks (top 4 below). They are highly profitable and structured for recurring revenue rather than single events. We are glad to share the proofpoint results with our partners.
Holds women's leadership events in over 80 cities with recurring revenue. Membership is included with registration with then provides both the yearly kickoff event and access to monthly webinars and benefits such as monthly best practices articles, monthly book summaries, and more.
Visit:
www.WomenLeadersAssociation.org
Holds Tech events for CIOs, IT Directors and managers in over 30 cities with sponsor/exhibitor revenue. Membership is now included with registration with then provides both the yearly kickoff event and access to monthly webinars and benefits (monthly best practices articles, book summaries, forums, etc)
Visit:
www.TechLeaders.org
Holds HR events for CHROs, HR Directors and managers in over 30 cities with sponsor/exhibitor revenue. Membership is now included with registration with then provides both the yearly kickoff event and access to monthly webinars and benefits (monthly best practices articles, book summaries, forums, etc).
Visit:
www.HRLeaders.org
Holds events for CEOs and key executives in over 35 cities with recurring revenue. Membership is included with registration with then provides both the yearly kickoff event and access to monthly webinars and benefits such as monthly best practices articles, monthly book summaries, and more.
Visit:
www.CEOClub.org
Our Team Leaders
